Wyanga Park Winery is a family owned and run winery in Lakes Entrance. As the oldest winery in Gippsland (operating since the 70s) they had developed a unique style across their current brand using family artworks of Lyndel Mahlook. It was important to keep the artworks within the refreshed brand but lift them with a new modern styling.
A new type based logo was created that has a strong presence across all brand elements with the decision made to drop the 'park’ from their brand mark. A collection of sub names were created (eg Wyanga Camping, Wyanga Weddings) The typeface that was selected was one that was not only modern but one that complimented the style and character of the artworks. 3 bright colours were carefully selected for the brand which came from the big collection of artworks. They compliment the artworks in being bright and fun in nature but also contemporary in their application. Engaging language was used to reflect the feel of the winery and this complimented with a clean layout across all brand items including wine labels, jam labels, menus, business cards, flyers and website design.
