The GEA Women’s Leadership Team (GEAWLT) is a organisation comprised of Women in Gippsland environmental agencies, working together on common goals. They aim to inspire and encourage women to be great leaders at all levels, through a culture of growth and empowerment. The GEAWLT wanted a refreshed brand that was more contemporary and inline with who they are - one that was vibrant, engaging and inspiring. As part of this project a whole brand strategy was created including logo, colour palette, imagery, typeface selection, brand styling and a new stye guide. The logo was inspired by the original one, redrawn to a more contemporary and meaningful way. The icon within the logo uses a leaf/water form that is replicated evenly to form a circle and create connection. The leaf/water forms intertwine within the centre creating collaboration from outside with a central point of the self / growth. The points of the leaves/water drop face out creating a positive direction / leadership. A contemporary bold typeface was selected as the typeform of the logo to create a strong, contemporary visual presence. A few brand templates were also created for ongoing use which included business cards, flyers and social media templates.
