Cleaver Builders

Based in Boolarra (Gippsland), Cleaver Builders is a new construction business providing all types of building work with a primary focus on high quality custom homes and renovations. Cleaver Builders wanted a brand that was traditional visually but one that reflected the high quality of their work “we want to give our customers absolute confidence that when they choose us they will be getting the best’. The brand was achieved through a simple but classy type form logo. The logo type form was customised with angles joining in certain letters giving a classy subtle nod to building and construction. This angle was then able to be used as an element throughout the brand as a subtle way of bringing it all together. A striking teal was used as the primary colour as a point of difference to other local builders. As part of the brand design package additional items were created including business cards, letterhead and single page website.