Strength & Vitality is a new business reflecting the services of Tash Percy - a local naturopath, nutritionist and fitness trainer. She required a new brand for her business that reflected her and the services she offers. She was keen to have the rhodiola plant represented within her brand which was achieved through the logo icon form. A contemporary take on the rhodiola was created that is minimal, impactful but also clearly identifiable. This was combined with a contemporary light typeface as the Worldmark of the logo. In addition a bright turquoise and orange was used to create vibrancy and life throughout the brand combined with contemporary styling of black and white imagery throughout. The brand rollout for this brand included business cards, letterhead, social media templates, postcard and website using the squarespace platform - www.strengthandvitality.com.au
