Sol Seeker

Sol Seeker is an Australian tanning and body care range developed and manufactured in Melbourne. The vision of a beauty therapist with over 10 years industry experience and a yearning for travel, Sol Seeker is for those kindred spirits who love a flawless, natural tan – every time. Each of their products are inspired by the sun, salt and sea of the iconic Australian, beach lifestyle and idyllic locations across the globe. The brand designed captured all of this with careful consideration of each element and how they all tied in together. One of the main elements within the brand design was the inclusion of coordinates. The Sol Seeker logo is grounded with the coordinates of Melbourne. When the logo is applied to each product the coordinates change to where the product is named after taking you on a journey through your tan. Colours were carefully selected to represent the ocean rolling into the sand. This is most evident within the gradient created replicating the arial view of this. As part of the rollout of the brand additional design was undertaken for packaging, stationery and website - www.solseeker.com.au