Gippsland Regional Agribusiness

Gippsland Regional Agribusiness Gippsland Regional Agribusiness is part of the Gippsland Water suite of unregulated businesses. This project required a brand refresh using the existing logo reflecting the new name ‘Gippsland Regional Agribusiness’. The brand needed to be more contemporary in appearance and enable Gippsland Water to visually represent the organization in a professional, consistent manner. The existing logo had some drawing issues which were fixed. The elements had the right structure but its overall appearance needed improving which helped the look of the brand as well as modernising it. A new colour palette was adapted creating a more soft modern feel with a new typeface used for the business name. The brand was then further developed with the use of the logo as an eye catching graphic element across all brand assets.