Based in South Gippsland and servicing the greater Gippsland region, E Anselma Criminal Law Specialists is a dedicated criminal law practice, providing expert legal advice and representation in all criminal and quasi-criminal matters. Starting her own law practice Elise engaged me to create a brand design for her. The project involved the creation of a new brand identity and strategy including logo, typeface selection, colour palette, imagery selection and layout / brand styling. Elise wanted her brand design to have a classic and traditional style but in a contemporary and classy way. An elegant icon/monogram was created using the E & A. The form of the E and the A together creating the hint of a classic book icon. The icon was paired with a contemporary serif typeface retaining that classic styling. The use of a dark grey colour as its base to retain the formal nature of the business but with the addition of a pop of orange to make it a bit more relaxed. At the conclusion of the brand design a stationery suite was also created including business cards and letterhead.
“So pleased with my branding design; could not be happier with Jess' work...highly recommend (and of course, she's lovely to deal with and super responsive). Thanks Jess!”
