Drifty Fields is a boutique fashion and homewares store in Morwell. They needed a brand refresh that was more closely aligned with who they are as well as something that was different from their current competitors who shared similar colour styling. The new brand reflects the location of the name ‘Drifty Fields’ which refers to the farmland location of Driffield located just outside of Morwell where owner Maree resides with her family. The logo incorporates a hand drawn leaf of a willow tree which sits evenly with typographic styling of Drifty Fields. The logo is accompanied with some simple lined graphics which draw reference to the grass fields as well as linking to previous branding which incorporated a check / tartan pattern within backgrounds. The colour palette chosen is different from any other local boutiques using a strong green and mustard colour combination also reflecting the Driffield location. As well as the brand design a range brand items were created including Business Cards, Gift Cards, Thank you Cards and Social Media Templates.
